As a small business, you’ve probably considered different social media strategies for platforms like Instagram, Facebook and LinkedIn, just to name a few, but do you know why Pinterest should be considered in your strategy?
In this blog, we will discuss some top marketing tips and the benefits of using Pinterest for your local business.
Here’s why Pinterest could be your next marketing success.
Pinterest might not be first of mind when it comes to having a social media presence, and because of this, you may not know much about the platform at all.
With an extensive catalog of images, Pinterest is used to “pin” photos that are relevant to its users. Whether you are looking for dinner recipes or inspiration for an upcoming art project, Pinterest has the visual content users need to get inspiration in many avenues of life.
It also gives users the ability to share their own visual content that others can “pin” for themselves to share in the community.
The platform curates results in your feed to match the content that you engage with most. So, if you enjoy pinning or viewing photos of vacation destinations, your feed will be filled with new photo content for that topic.
But how can Pinterest extend to your business?
When it comes to utilizing different social media platforms, you should have a decent understanding of the types of content that perform best and the features that are exclusive to the site.
Here are a few of the marketing tips and considerations you should draw from when building your Pinterest strategy.
Create “pin” worthy content
In the case of Pinterest, how-to’s, infographics and tutorials are highly engaging and educational for Pinterest users.
If you have a bridal salon or wedding service business, for example, you can put together step-by-step infographics to help brides prepare for their wedding day.
Or, what about your auto repair businesses? Put together quick and straightforward how-to’s or tutorials for your followers and other Pinterest users to view when they need help with at-home car repairs.
By creating a Pinterest marketing strategy that utilizes content like this for your small business, you are likely to build a presence that encourages and motivates users to interact with your posts.
In addition, by putting out this informative content, your reliability on the platform will grow.
Drive users to your website
Have an interesting graphic or photo that users may want to know more about? Well, take it to Pinterest!
Here is a great opportunity to have users cross over from your social media to your website. Pinterest allows you to post great visual content to your page that can easily link to your business’s website.
Whether you post a photo of new products that are available for sale through your website or interesting graphics that link back to a blog, just to name a few, this is a great way to lead Pinterest traffic to your webpage.