Five Things A DSP Should Look For In A Mobile Ad Exchange
In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP [...]
Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M
Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is [...]