Why Advertise on Youtube?
YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Youtube now reports over one billion unique visitors a month and is built up of receptive users, looking for something new and engaging. That could be your business, product or service.
Part of YouTube’s goal is to extend it’s reach beyond the Internet browser and enable users to discover and share compelling video content. As part of this, YouTube continues to innovate and enhance its APIs and tools. This includes wholesale access to its extensive video library, worldwide audience and the underlying video hosting and streaming infrastructure that powers the site, giving users yet another way to engage the world of video and actively participate in the YouTube community wherever they are, whenever they want.
Marketers have embraced the YouTube marketing platform and as an innovative and engaging vehicle for connecting with their target audiences and they are increasing sales and exposure for their companies and brands in many different ways. In some cases they run video advertising, such as InVideo Ads or YouTube video ads, but they are also sponsoring contests, creating brand channels and adding their own original content to the site. This model is a natural fit for the community because it follows one of the general philosophies of the site itself—user experience comes first. Our community has defined what works in this space and we’ll continue to innovate based on their feedback.