Facebook Will Monetize Games With Ads, Not Messenger

By | November 17th, 2014|Categories: All News, mobile|Tags: , |

How is Facebook going to monetize Messenger? Not by featuring games in the app like Korea’s KakaoTalk, at least for now. Instead, Facebook could concentrate on solving new problems with Messenger. When I pressed Facebook’s EMEA [...]

Five Things A DSP Should Look For In A Mobile Ad Exchange

By | October 31st, 2014|Categories: All News, mobile|Tags: , , |

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s [...]

Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M

By | October 22nd, 2014|Categories: All News|

Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the [...]

A Mobile Strategy For Guaranteeing An Engaged Audience, mobile ad network

By | August 6th, 2014|Categories: All News, mobile|Tags: , , |

Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities of how [...]

Going Native

By | June 27th, 2014|Categories: All News|Tags: |

One of the most important debates in mobile app development has been the trajectory of the mobile web compared to native apps. The question has been whether mobile web apps can gain enough support on [...]

“Demand Fusion” Tech, OpenX Ad Network helps Publishers Take A Smarter Approach To RTB

By | June 20th, 2014|Categories: All News|Tags: , |

Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number of ad tools for online publishers, [...]