Digital advertising in 2018: 5 trends to watch
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018 Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of [...]
More than 50% of digital media time now spent within five mobile apps
The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35. The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and consolidation. More digital media time is concentrated in smartphone apps than on the mobile web or PC. And most of that time is spent in a small number of apps, led by Facebook. Users are also downloading fewer new apps, so it’s getting harder to break through. Earlier today, comScore published its 2017 US Mobile App Report detailing these trends. […]
Party Fowl Partners With Nashville Ice Lab Team to Revamp Cocktail Program
It'll have the largest frozen cocktail selection in the city Hot chicken restaurant and bar Party Fowl is bringing in some well-known names to help overhaul its cocktail program, as restaurant owners Austin Smith and [...]
Instagrammers need followers to turn on notifications due to future algorithmic feed
Like the majority of feed-based networks, Instagram has become a congested place where people are being bombarded by hundreds of posts every minute of the day without any filter as to its quality. This issue caught the attention of the Instagram admin as it has been observed that people are getting less inclined to using the platform due to unsatisfactory user experience. To address the issue, it is reported that soon enough, the company will turn on its algorithmic feed where Instagram’s robots will put the best photos at the top of your feed, hide low performing posts and might even show posts out of order. […]
EMBERS STRENGTHENS NASHVILLE CULINARY SCENE
It is now proven that Nashville is not just a great place to spend your time but also the new “it place” to dine. Recently, Travel + Leisure magazine says Music City is its readers’ choice for top destination of the year, beating out international hot spots like Adelaide, Australia, and Korea, as well as New Orleans and Detroit. […]
Report: Facebook Messenger Ads Could Come Within Months
Facebook Messenger Ads could be sent to users that businesses had prior contact with. According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few months. TechCrunch said it obtained a document that Facebook sent to some advertisers announcing that business will be able to send advertisements to customers via Messenger in the second-quarter of this year. […]