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Why 2015 Is The Year For Mobile Advertising

It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to [...]

New Auto-Play Video Ad Product

Twitter is gearing up to introduce a new video ad product, according to Ad Age. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays [...]

Breaking the Records: $12.4 Billion for Fourth Quarter 2014

The fourth quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. The  IAB Internet Advertising Revenue Report says the [...]

Facebook’s Updated Newsfeed In January Means New Challenges For Social Marketers

Facebook’s Updated Newsfeed, Facebook announced that beginning in January 2015, users will see less promoted page content in their News Feeds. The change comes from a survey Facebook conducted with [...]

Facebook Will Monetize Games With Ads, Not Messenger

How is Facebook going to monetize Messenger? Not by featuring games in the app like Korea’s KakaoTalk, at least for now. Instead, Facebook could concentrate on solving new problems with [...]

Five Things A DSP Should Look For In A Mobile Ad Exchange

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP [...]

Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M

Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is [...]

A Mobile Strategy For Guaranteeing An Engaged Audience, mobile ad network

Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting [...]

Going Native

One of the most important debates in mobile app development has been the trajectory of the mobile web compared to native apps. The question has been whether mobile web [...]

“Demand Fusion” Tech, OpenX Ad Network helps Publishers Take A Smarter Approach To RTB

Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.” OpenX offers a number [...]

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