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More than 50% of digital media time now spent within five mobile apps

The top 10 is dominated by Facebook and Google, though Snapchat ranks for those under 35. The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the opposite may actually be happening — concentration and consolidation. More digital media time is concentrated in smartphone apps than on the mobile web or PC. And most of that time is spent in a small number of apps, led by Facebook. Users are also downloading fewer new apps, so it’s getting harder to break through. Earlier today, comScore published its 2017 US Mobile App Report detailing these trends. […]

Party Fowl Partners With Nashville Ice Lab Team to Revamp Cocktail Program

It'll have the largest frozen cocktail selection in the city Hot chicken restaurant and bar Party Fowl is bringing in some well-known names to help overhaul its cocktail program, [...]

Instagrammers need followers to turn on notifications due to future algorithmic feed

Like the majority of feed-based networks, Instagram has become a congested place where people are being bombarded by hundreds of posts every minute of the day without any filter as to its quality. This issue caught the attention of the Instagram admin as it has been observed that people are getting less inclined to using the platform due to unsatisfactory user experience. To address the issue, it is reported that soon enough, the company will turn on its algorithmic feed where Instagram’s robots will put the best photos at the top of your feed, hide low performing posts and might even show posts out of order. […]

EMBERS STRENGTHENS NASHVILLE CULINARY SCENE

It is now proven that Nashville is not just a great place to spend your time but also the new “it place” to dine. Recently, Travel + Leisure magazine says Music City is its readers’ choice for top destination of the year, beating out international hot spots like Adelaide, Australia, and Korea, as well as New Orleans and Detroit. […]

Report: Facebook Messenger Ads Could Come Within Months

Facebook Messenger Ads could be sent to users that businesses had prior contact with. According to a report from TechCrunch Wednesday, ads could start showing up in Facebook Messenger within a few months. TechCrunch said it obtained a document that Facebook sent to some advertisers announcing that business will be able to send advertisements to customers via Messenger in the second-quarter of this year. […]

Compelling Online Social Presence

When searching for a restaurant with great ambiance and delicious food, four out of five diners check customer reviews on social media sites. Research shows that just three negative [...]

Restaurant Social Media Strategy: A Social Media Hub

Restaurant social media strategies have undergone great transformation. Every restaurant can now unleash the latest and greatest power of social media. And a social media hub can help drive that. A social media wall can now deliver a unique diner experience. These digital social walls helps restaurants reach out. Locally and globally. Across a thousand miles. And most importantly it can help increase customer engagement levels. Why Social Media Hubs? Social media hubs are curated content feeds. They provide restaurants with several advantages. Restaurant social media strategy involves engaging diners. It is useful to generate social trust from these diners. For small food joints these kinds of word-of-mouth marketing drives sales. Social media walls helps attract diners and also motivates them to provide social content. If you own a restaurant it is time to take advantage of such social media walls. There are many creative ways of using social hubs for restaurants. And that would clearly put you ahead of the competition. Diners can now feel connected to your restaurant. And that provides them a unique dining experience. […]

SOCIAL MEDIA AND FOOD – THE INFOGRAPH

We live in a social media age, sharing our daily lives with the world on Facebook, our thoughts on Twitter, pictures on Instagram and now our favorite products on Pinterest – sharing is part of our lives and it’s here to stay.The food world has one of the fastest developing social communities online and contributes lots to the amount of social sharing taking place on the web. But what exactly are food lovers tweeting about, what do they share, what pictures do they like and how much are people sharing online. […]

7 Social Media Tips for Restaurants

Social media is a powerful marketing tool that can be used to increase awareness of your restaurant. From fast food joints to fine dining establishments, social media helps owners and managers engage with diners and get more customers in the door. Why Social Media for Restaurants Matters At Digencore, we know how cost-efficient and effective social media for restaurants can be. For starters, most restaurant social media activities are free—a big plus when you’re working with a limited marketing budget. But budget isn’t the only advantage social media has to offer. […]

Danny Meyer Reveals His Restaurant Empire's Secret Sauce

The Meatball Shop's Michael Chernow and Daniel Holzman talk with the Shake Shack burger-master about how to hire right.

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