Social Networks Report Record:
More people than ever reacted to last night’s Super Bowl using social media, according to reports from a number of tech companies. Facebook today says that this year’s Super Bowl was the biggest yet on its social network, and YouTube says more people than ever before watched ads and teaser videos on its site. Meanwhile, Twitter set a new record for Super Bowl tweets.
Across the web, top tech companies, including also YouTube parent Google and TiVo, analyzed how well the big game and its popular TV commercials performed on their networks, revealing trends related to the content and other details about how people watched and engaged with others during the game.
Facebook: The “Most-Talked-About” Super Bowl Ever
This year, Facebook launched a real-time experience on its site, offering fans a dedicated page where they could see, among other things, posts from friends and others in their network, photos and videos from new outlets, posts from the NFL and team players, and reactions from others around the world in the Facebook Super Bowl page’s “live feed.”
This site appears to have helped fuel a big jump in user engagement, the company reports today. Last year, more than 50 million unique users joined the conversation on Facebook. This year, more than 65 million participated.
In total, users shared 265 million posts, comments and likes, which soared during the game’s final moments to more than 1.3 million unique “People Per Minute” who were posting, commenting, and liking content related to the Super Bowl, says Facebook.
That “People Per Minute” metric is something Facebook examined in more detail this year, as competition with Twitter heats up around real-time social conversation.
For the 2015 Super Bowl, Facebook also revealed a number of related stats, including the game’s “top social moments,” “top five states,” “most mentioned players,” and more.
They are, as follows:
Top Social Moments
1. New England Patriots win Super Bowl XLIX (1.36 million people-per-minute)
2. Katy Perry’s “Firework” finale at halftime (1.02 million people-per-minute)
3. Russell Wilson TD pass to Doug Baldwin gives Seattle 24-14 lead in the third quarter (701,000 people-per-minute)
4. Malcolm Butler’s game-deciding interception on the goal line with less than 30 seconds remaining (676,000 people-per-minute)
5. Jermaine Kearse’s catch late in the fourth quarter to set up a dramatic finish (656,000 people-per-minute)