The fourth quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17% since the same time last year.
The IAB Internet Advertising Revenue Report says the figures also mark a 6.5% increase from Q2 2014, which totaled $11.7 billion. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters.
“This milestone demonstrates marketers’ commitment to digital,” said Randall Rothenberg, President and CEO, IAB. “Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”
“As marketing undergoes the rewards and challenges of the digital sea change, brands and agencies have clearly recognized that interactive advertising offers rich, immersive experiences that signal a new age in advertising,” said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB.
The following chart highlights quarterly Internet ad revenue since 1996; dollar figures are rounded.
The Interactive Advertising Bureau is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86% of online advertising in the United States.